Category Archives: Social Media

Some Optimism to Start Off the New Year…

I have a friend who simply loves life like no one else I’ve met. He has this 5-year-old-excitement for all things he loves. I’ve always admired his unabashed enthusiasm, and here’s what I’m channeling it towards:

  •  Inbound advertising: co-creation has become a buzzword in the advertising/marketing world and that’s a good thing; it means  campaigns that people want to include in their lives.
  • Open source communities: web startups created from user communities are popping up everywhere, personifying the web.
  • Ultrabooks: end of 2011 saw the introduction of the Acer Aspire, ASUS Zenbook, Lenovo U300S and the Toshiba Protégé and there’s more to come, following the trail that was set ablaze by the MacBook Air.
  • Apple’s iPad 3 and iPhone 5: rumor has it that the iPad 3 will come out sometime in Spring while its mini-me, the iPhone will release iPhone 5 in the Summer to early Fall.

Bring it on 2012!


Owning Your Name

“What’s in a name?” Shakespeare wrote in Romeo and Juliet. Everything—I found out
as I began my foray into the world of blogging. The denotations and more
importantly, the connotations [and associations] act as information shortcuts,
enabling people to judge a person without even meeting them. It sounds awfully
superficial, but we all know it to be true.

In registering my domain name, I needed to think about who I
am and  contemplate who I want to be in
the future because, dare I say it, my name is my brand; a “Victoria” is not the
same person as a “Tori”! For those of us who don’t change their names, our
names are given to us at birth, when we barely have the energy to stay awake,
let alone create a personality.

Adapting to these circumstances, many people including me
choose to live by a nickname. With Facebook actively changing people’s profiles
to match their legal names, are they messing with more than just a person’s
name? Salman Rushdie experienced this firsthand when he woke up one morning to find that his Facebook account had been deactivated and a new one had been put in place under his legal name of “Ahmed Rushdie.”