Ever wonder why some online sales start at 9pm? What an arbitrary time you must have thought to yourself while surfing your favorite daily deal site during your lunch break. Yet, when you got home at 9pm, with one too many happy hour drinks swishing around in your otherwise empty stomach, that sale looked rather attractive to you.
According to the New York Times, people who shop under the influence are a demographic group that marketers are now trying to hone in on. Special sales are created to lure you in when your inhibitions are lowered and spending money seems less difficult.
What surprises me about all of this is: what took marketers so long? Drunk shopping is not a new concept and neither is online shopping, and we all know that online shopping is less judgmental drunk or not.
Five years ago, the morning after a particularly good (or rough, depends on your perspective) night out, a of mine friend found a receipt for an iPod and a samurai sword sitting in his inbox, both of which he was having shipped home, despite being 7,600 miles away at college.
This segues into my next point, as marketers learn to navigate this terrain, consumers will also have to be careful. Because let’s face it, buyer’s remorse while hungover is not fun.
Dell XPS M1330
My laptop was pronounced dead three weeks ago. It collapsed at our home after the motherboard crashed and stopped taking a charge. For three years, it dutifully kept all my music, writing and returned search results without judgment.
A little dramatic you might say, but this is the second time I’ve had a laptop die a catastrophic death. Though I protected each laptop with up-to-date anti-virus software, made sure it got defragged every 3-6months and kept it lean as possible with constant disk cleanups, each one died suddenly. Well, now it’s shame on me. Here’s what I learned:
• Back up (often): externals are great, but cloud storage such as Dropbox allows you to access your important files anywhere you have internet access.
(I have a Transcend external. It works on both PCs & Macs.)
• Let go: do I really care about those papers I wrote in freshman English? No. With Netflix, Hulu+, Grooveshark, Spotify etc., you don’t need to buy media.
• Get real: when I bought my last machine I upgraded everything, which is why my laptop gave the impression that I was a gamer. But did I need it? No.
Now I’m searching for a new laptop. The ultra-slim Lenovo U300S looks amazing, but I’m holding out for its chunkier cousin, the Lenovo U300.
What is it? Augmented reality is a term used to describe computer generated sounds, videos, graphics or GPS data used to enhance the real world environment.
The one I am talking about here is sound and graphical images that generate when your camera recognizes a “barcode” and uses your background as the setting.
Now this concept isn’t new, GE was using this type of technology to generate interest for its Smart Grid product in 2009, but it’s back again because Starbucks has recently introduced an app that recognizes pictures on your paper cup or bag and creates a holiday scene out of it. We all know that Starbucks coffee sells because they have a culture that people buy into, but is this app really adding to the coffee experience?
The most brilliant application I’ve seen of augmented reality is Tissot’s, when they gave customers barcoded bracelets so that their customers were able to try on watches without having to enter to the store.
However, in its current use, I can’t help but feel that augmented reality is like 3D television*; it never fails to make an appearance every few years, but there’s no real demand for it.
* First patent for 3D television came up in 1890 (motion picture film made its debut in the early 1860’s).